Carriage. is a line of affordable
fashion watches designed for women who want to keep up with continually changing
trends, but don't want to pay department store prices.
It is a blend of contemporary and
classic looks that are always fashionable, functional and in style.
WHO IS THE CARRIAGE. CONSUMER?
The Carriage consumer is female,
age 20-40, primarily Generation X (age range: 18-34) extending into the Baby
Boomers category (age range: 35-54).
She is professional, contemporary,
appearance oriented, alert to fashion trends and doesn't mind a bargain as
long as it doesn't look like one.
