Acqua® is a value priced line of
watches spanning the quartz analog (with and without the Indiglo® night-light)and Digital categories.
It is a combination of accurate,
classic, affordable styles designed to function as everyday basic accessories.
WHO IS THE ACQUA® WATCH CONSUMER?
Acqua® consumers are male and female, multi-generation (age range: 25-65).
Acqua® watches have younger consumers, both
children and teens, primarily in the digital segment.
The Acqua® consumer is practical,
budget conscious, directed by their needs or the needs of the family, shops
purposefully, is value minded and price savvy.
